The brand UHU
People of all age ranges, in the most varied of life situations and professions, users in the most contrasting of sectors, whether private or commercial, know UHU and consider UHU to be the solution to all of their domestic, hobby-related, school and professional adhesive needs. Most people begin using UHU from as early as nursery and primary school.
Positive experiences in creative projects, whether alone or within a family group, during technical tasks in class or working as a team, in model-making projects at home or in a club setting and in case of DIY or professional use in production, repairs and maintenance define the positive perception of the brand UHU.
UHU COMPANY HISTORY
In 1905, chemist August Fischer acquired the small Ludwig Hoerth chemicals plant (founded 1884) in Bühl. At the time he did not yet know that he would soon make a discovery that would result in his company becoming one of the most famous adhesive manufacturers in the world.
In 1932 came the crucial innovation, when August Fischer developed the world's first ready-to-use, transparent artificial resin adhesive. It reliably bonded all materials known at the time, even the first plastics such as Bakelit®. As was common in the paper, office supplies and stationery industry, he chose the name of a bird for his new product: "UHU The All Purpose Adhesive".
THE SUCCESS STORY
The glue in the yellow & black tube has now become one of the most well-known branded products of our time. More than 100 years since its foundation, UHU can now look back on a corporate history that is marked by continuous progress in research & development and marketing. The development of innovative products and advanced adhesive technologies has resulted in a complete range of adhesives for the widest range of materials, that lead the way in terms of quality and performance.
GLOBAL PLAYER WITH LOCAL CONNECTIONS
In 1971 UHU was acquired by the English Beecham Group, from which it broke away in 1989 by means of a management buyout. Since 1994, UHU has been a 100-percent subsidiary of the Bolton Group and a Bolton Adhesives brand.
A high standard of quality allows our products to remain reliable, long-lasting and safe, both in terms of manufacturing and use. The majority of our products are manufactured in Germany and the Netherlands, in factories that are located in immediate proximity to city centres. For this reason, sustainability is an important topic.
UHU will also continue to meet the demanding expectations of its consumers and offer innovative solutions that make the use of adhesives simple, and therefore safe. True to the slogan:
Discover our sustainable products.
UHU IS A BRAND OF BOLTON ADHESIVES
Bolton Adhesives is the adhesives branch of the Bolton Group. Here leading branded adhesives such as UHU, Bison, Griffon and Air max are all grouped together in one strategic unit.
In keeping with the needs of its customers, Bolton Adhesives develops innovative and high-quality products that fulfil every adhesive-related requirement, whether in the home, in the office or in school, and whether in DIY or professional projects. Bolton Adhesives successfully markets its products in more than 125 countries around the world. More information can be found at www.boltonadhesives.com.
The Bolton group produces and sells a wide range of high-quality consumer goods in 125 countries. The exceptional product portfolio incorporates more than 50 product lines ranging from food and household/laundry care products to adhesives, body care products and beauty & wellness products. These are sold in supermarkets, specialist stores, pharmacies and perfume stores. More information can be found at www.boltongroup.net.